Business Writing


Learn about the steps and sources that lead to “High Profit Writing” — by Mark Clayton —


Whether self-trained, or graduated professional, writers of all measure can enjoy the career and financial comforts that arrive from entering the world of high profit writing assignments.



Better known as ‘Corporate writing” or “business writing,” this segment of the writing industry has grown along with our maturing U.S. economy. Most new businesses in the 21st century, whether a subsidiary of a mammoth conglomerate, or newly opened, single owner, storefront operation, will at some point require assistance from a trained writer. University degrees are not required to break into this edgy profession. In fact, many individuals with a love of writing and common-sense, who have self-trained and now possess practical writing skills, have successfully generated such writing assignments. And yet, this part of the industry is not highly competitive, as compared to the immensely busy world of fiction oriented, major publishers.


This area of writing offers novice authors and underpaid, seasoned pros the opportunity to build a steadily growing base of paying clients. For the novice writer it can become the makings of a new career; and for the underpaid pro, it may be a reliable second income stream. In the case of this business segment, if your skills can match the needs of such clients, odds of success are on your side. And as you learn the nuances of the business model, you will also learn how to make the work pay you well. Many writers already entrenched in this market openly admit to the ‘high profit’ nature of business writing.


High Profit Writing is based on creating custom written products for specific businesses (including non-profit businesses), to create an internal report, or manual to train employees, or motivate customers to buy, or to inform the public or private group of businesses (prospects), or simply to persuade others to perform a commercially oriented “call-to-action.” Most typically, the purpose of such paid written endeavors is to create sales of either products or services offered by the client.


Some of the non-profit and institutional clients involved in this area of writing include colleges, museums, religious factions, even government organizations from towns or village level to federal level agencies. And the authored services you may be asked to provide to such operations may include sales-letters, webpage content, advertisements, pamphlets, brochures, radio or television text-copy, direct-mailers, speeches, film scripts, articles, product packaging content, business reports, press releases, product catalog text, operation manuals, newsletters, and much more; making this part of the writing business a wellspring of opportunity.


By apply writing skills to this endeavor, experience will quickly teach how this partition of writing operates, including how to identify the particular area of this work you prefer or have a knack for producing content; where and how and to whom to market to, to find the type paying clients you seek; what and how to tell client prospects about your writing skills, so they hire you, and how to motivate past clients to hire you again; when and how to negotiate fees and timelines for delivery of work to be performed; how to get paid, and how to get paid in advance, and how to collect fees for completed work when the client is slow to pay or simply ignores your invoices for services rendered.



You may not immediately identify with the concept and performance of the Business Writing model. Many writers do not. But the huge advantage to poets, fiction novelists, writers of history based works, article authors and others, is that commercial writing pays well, once organized into the process; which leaves plenty of time to pursue specialties of authorship that entice you. Knowing that you may earn twice to three times the income as freelance authors or journalists who focus on producing articles for magazines or for newspapers or book publishers – whether digital or hardcopy. And with the many choices of business writing available to pursue, most writers will gravitate to a preference of style and assignment from within the circle of client-prospects available in that genre.


Once indoctrinated into the reliable nature of High Profit Writing, and with a few clients to rely upon, and who rely upon you, many business oriented writers find that new clients often come to you, whether from a ‘referral’ by a current client, or from the ongoing marketing outreach you perform on your own behalf.


Another advantage to business writing is that most clients come to you with pre-planned concepts, ideas, even organized outlines for a certain campaign they wish to enact; leaving you, the author, free from the chore of organizing the starting point and subsequent next steps in the process of the work at hand. Sure, the ideas are mostly not yours. But how the work is molded and executed, and the style, whether edgy, classic, decidedly 21st-century, demure, humorous or generalized – is all up to the author; bearing in mind the purpose of each such assignment. Luckily, the typical approval process with such clients, is to put the end product before the eyes of a single decision maker or a panel of approvers. This approval method is to your advantage, as the process educates the author to anticipate which aspects of business writing find approval quickest, and which are often shelved.


If you decide that self-employed business writing may bring you (and maybe a family) fundamental financial security, then delve into the research required to get started. Investigate client-prospect lists matching your preferred area of endeavor, and effective ways to self-market and advertise your business writing services, how to close the prospects that inquire about your service, by presenting those skills in a logical and convincing manner. Do that and you may soon find you have established a reliable, income laden profession that is as predictable as it is rewarding.





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